Eden Hazard has launched his own wine range, with a UK launch event attended by almost 200 fans who paid £100 each to meet him.
What happened at the launch event?
The event was held at a Southampton hotel, where Hazard introduced his wine range, which includes a white, red, and rose, all with his name on the label.
Hazard spent two days in Italy discussing the label design with winemaker Fabio Cordella, resulting in a late-1980s wine cooler vibe.
Why did Eden Hazard create a wine range?
The wine range is part of the "Wine of Champions" range, which also features wines from Ronaldinho, Wesley Sneijder, and Roberto Carlos.
Hazard's wine range is one of the ways he is keeping himself busy after retiring from football, with only so many coaching jobs or pundit positions available.
What was the atmosphere like at the event?
The event had a live tenor who sang opera favorites, including Nessun Dorma, but the atmosphere was not high-end due to the visible security presence.
Hazard was affable and maintained a wide smile throughout the event, with many fans taking videos and photos with him.
The Chelsea fans in attendance were ecstatic to meet Hazard and get a free picture with him after the official photo session.
What else did the event feature?
The event also featured three ex-Southampton players, including Matt Le Tissier, who has been involved in controversy over his views on vaccines and other topics.
Le Tissier has been attending speaking engagements and appearance sessions, and has a subscriber-funded presence on fringe social media platforms.
Hazard's wine range is available for purchase, with refills available at £12 a glass, and fans can also pay £20 for a picture with him.
The event gave an insight into what footballers do after they retire, with many looking for ways to stay busy and engaged.
Hazard's wine range is just one example of the ways in which footballers are exploring new ventures and opportunities after retiring from the sport.